Benihana Company Essay Example for Free

Benihana Company Essay Helping our guests feel welcome is as important as our cooking. And it is just as great a skill. Ever striving for excellence in hospitality, it is truly our restaurant family who has built Benihanas success. Company History: Benihana, Inc. owns and licenses restaurants in the Benihana and Benihana Grill chain of Japanese dinnerhouses. The restaurants specialize in an exhibition-style of Japanese cooking called teppanyaki. Customers sit around a communal table at which a Benihana chef slices their seafood, steak, chicken, and vegetables with lightning speed, grills their meal right in front of them, and then tosses it accurately onto their plates. The restaurants are decorated with Samurai armor and valuable art, and Shoji rice paper screens partition the dining areas. For the fiscal year ending March 31, 1996, the company had sales of over $81 million, an all-time high. By December 1996, Benihana operated a total of 49 licensed and wholly owned restaurants in 20 states as well as in Bogota, Columbia, and Aruba, Netherlands Antilles. Early History, from Tokyo to New York The founder of Benihana, Inc. was a 25-year-old Olympic wrestler from Japan named Hiroaki Rocky Aoki. He got his start in the restaurant business by working after school in his familys coffee shop in downtown Tokyo. His mother named the family business Benihana after a red flower that survived the bombing of Tokyo during World War II. Rocky was a scrapper, defending himself in the streets and schoolyards against bigger boys. He got hooked on wrestling, became a national university champion, and earned a place on the 1960 Olympic team. Although he didnt compete because he was over his weight limit, he did fall in love with New York when the plane stopped there on the way to the Games in Rome. That fall he left Japan for the United States. In 1964, Aoki graduated from New York Community Colleges School of Hotel and Restaurant Management. During the summer he earned money driving the only ice cream truck in Harlem. The job was not easy, as he explained in an article in Management Review. Every time I robbed, I get up earlier the next day and work later to make up. Every time I lose money, I get more challenge. With that philosophy, he managed to save $10,000 during the summer, which, along with a loan, was enough to start his first restaurant, Benihana of Tokyo. Aokis concept for his new restaurant, derived from specialty restaurants he knew of in Japan, was part entertainment and part food service. He wanted to offer Americans food they were familiar with, such as chicken, steak, and shrimp, prepared in a novel setting. He chose the teppanyaki tablea stainless steel grill surrounded by a wooden eating surfacewhere customers could watch a knife-wielding, joke-telling chef prepare and serve their food. His parents and brothers came from Japan to help him get started. Unfortunately, New Yorkers equated Japanese food with raw fish and werent comfortable sitting at a table with strangers. They ignored the midtown Manhattan eatery until the restaurant critic of the New York Herald Tribune gave it a glowing review. Suddenly, everyone in New York, including the Beatles and Muhammad Ali, wanted to sit around one of Benihana of Tokyos four teppanyaki tables. Within six months after the review the restaurant had paid for itself, and Aoki quickly opened another restaurant in a larger, fancier building. The new location provided the same teppanyaki-style cooking but was decorated with valuable art, Samurai armor, heavy wooden ceiling beams brought from Japan by Aokis father, and sliding Shoji screens to provide some privacy. 1965-80: Building a Company The Benihana concept combined reasonable prices with good food, and, by preparing what was eaten right at the table, held waste to a minimum. Profits were good, and, in 1968, Aoki opened his first Benihana of Tokyo outside New York Cityin downtown Chicago. That location made $700,000 in its first year and continued to be one of the companys top earning outlets. Between 1969 and 1972, the company opened six more of its own restaurants and licensed franchisees to open another ten. In a joint venture with the Las Vegas Hilton, the company developed Benihana Village, a 38,000-square-foot complex of restaurants, bars, and other entertainment venues. In 1972, the company grossed $12 million and the Harvard Business School selected Benihana of Tokyo as a case study of an entrepreneurial success story. With business going so well, Rocky Aoki could devote time to his other interests which included racing balloons and powerboats, collecting items ranging from vintage cars to slot machines and learning backgammon. Rocky wanted to play, Joel Schwartz, the companys president, explained in a 1989 Forbes article. To help oversee the chains operations and expansion, Aoki brought in a management company, Hardwicke Cos., as a partner in 1976. The relationship lasted only four years and, in 1980, Aoki ended the partnership, paying $3.7 million to break the contract. As Rod Willis of Management Review explained in a 1986 article, He [Aoki] felt the companys management style clashed with his predominately Oriental workforce, and he wanted to maintain control over each restaurants quality. The following year Aoki settled, without admitting any guilt, a Securities and Exchange Commission charge that he had improperly traded in Hardwicke stock while serving as vice-president of Hardwicke. The 1980s: Ups and Downs To help pay off the debt incurred in the split with Hardwicke, Aoki decided to take part of the company public. He accomplished this by having Benihana of Tokyo (BOT) form Benihana National Corporation (BNC) in 1982 and then taking the latter company public the following year. Investors paid the Miami-based BNC $11 for a unit consisting of two common shares and a warrant to buy another at $6. With the $5.5 million raised by selling half a million of these units, BNC bought 11 restaurants from Aoki in exchange for 60 percent of the BNC common stock and $2.5 million to pay BOTs debt. Later in the year, BNC bought another three restaurants from BOT for $7 million. In spite of the new corporate structure, Benihana of Tokyo and Benihana National Corporation remained under the management of the same group of executives. As corporate president, Joel Schwartz continued to oversee the day to day operation of both companies. Aoki, who served as chairman of both entities, retained 51 percent of the common stock in BNC and kept about 30 restaurants in the privately held BOT. Aoki developed new concepts for the Benihana food chain but he also continued to play hard, becoming a championship-level backgammon player and setting a world record in off-shore powerboat racing. The Double Eagle V, a 400,000 cubic-foot gas balloon, displayed the Benihana logo as it became the first crewed balloon to successfully cross the Pacific Ocean, with Aoki as one of the crew members. One of Aokis new concepts was Benihana National Classics, a line of Chinese gourmet frozen foods, introduced in 1984 and sold in supermarkets. Chinese cuisine was chosen when the company found that Japanese food didnt freeze well. Within a year the Classics were the best-selling Oriental frozen foods in the United States, with sales in one quarter alone reaching more than $40 million and profits climbing to over $4 million. The companys stock took off, going as high as $21.50 in 1985. In December of that year, Restaurant and Institution magazine named Benihana of Tokyo the most popular family-style restaurant in America. At that time, Benihana of Tokyo and Benihana National together operated or franchised restaurants in 60 locations, from Seattle to New Jersey, serving a total of 25,000 customers a day. Benihana Nationals frozen food success quickly attracted the attention of major food companies. When Campbell Soup and Stouffers began offering their own lines of Oriental frozen foods, however, Benihana couldnt compete. The company lost $11 million on frozen foods between 1985 and 1987 and finally sold the business, for $4.5 million, to the small company that had been producing the dinners for them. Frozen food, however, was not Aokis only new idea. In 1985, Benihana National opened its first seafood restaurant, The Big Splash, just north of Miami. Aoki believed the sea would be the primary supplier of food in the future, and, borrowing an idea from a Malaysian fish market, came up with the concept of a seafood marketplace/restaurant. Customers could choose from hundreds of varieties of fresh seafood, decide how they wanted it cooked, and watch it being prepared. The idea was so popular initially that a second Big Splash was opened. The seafood restaurants soon experienced difficulty, however, registering losses of $2.7 million during 1987. The wide variety of options ran completely counter to the tight focus and minimal waste of the Benihana steakhouses. At the Miami location, the majority of customers were retirees who resented the high prices and preferred to eat fish they were familiar with. All we sold was salmon and red snapper, Aoki told Eric Schmukler in a March 1989 Forbes article. The company closed its Big Splash outlets in March 1988. The 1988 fiscal year was a hard one for Benihana, as the company recorded a loss of nearly $7 million. Despite the companys financial problems with Classics and Big Splash, the Benihana restaurants themselves were still popular. By the end of fiscal 1989, the publicly owned Benihana National Corp. reported profits of some $1.8 million on sales of $34 million at its 20 restaurants, with Aokis privately-held Benihana of Tokyo taking in similar revenues. 1990-94: Making a Turnaround Rocky Aoki kicked off the new decade by opening a gallery in one of the Miami Benihana restaurants to display a portion of what was becoming known in the art world as the Rocky Aoki Collection. Having spent more than a year consolidating his diverse collections, Aoki told Antiques Collecting, I think its a natural to have a gallery here. More than 90,000 people eat in this restaurant every year; why not provide them with something beautiful to look at, not to mention buy, if they so desire. In a 300-square-foot space that had been the restaurants gift shop, diners could view etchings by Icarts, lamps by Tiffany and Handel, and bronzes by Remington. The publicity about Aokis collection helped generate business for the restaurant, and overall company revenues continued to grow. Profits, however, were less than a million dollars a year, and BNC stock fell below $1 a share. Angry at the situation, some shareholders sued. As Marilyn Alva reported in a 1992 Restaurant Business article, the shareholders claimed Aoki and his management team were in a conflict of interest by managing the two companies. The complainants further maintained that Benihana management had misappropriated the assets of Benihana National Corporation, passing them through Benihana of Tokyo for their personal benefit. The shareholders, however, were ultimately unsuccessful in trying to take control of the company away from Aoki. Meanwhile, Benihana management took advantage of a health-conscious American publics growing interest in Japanese food and entertainment. With the tag line, We have been the restaurant of the 90s since the 60s, Aoki and Schwartz instituted a major advertising campaign stressing the fact that Benihana had always offered healthful food. Soon afterwards, in 1993, the Atlanta Benihana of Tokyo restaurant added an 18-seat sushi bar and 35-seat Karaoke dining room to draw more customers on weekday nights. Despite the higher labor and food costs associated with sushi, the company reported an increase in beverage sales, and a lot of sampling of the $.99 sushi pieces by people waiting to eat at the traditional teppanyaki tables. Learning from its experience a decade earlier, in 1994 Benihana National Corp. decided to get into the frozen food business again. This time, however, by entering into a licensing agreement with Campbell Soup Co., the company hooked up with a major marketer rather than trying to compete with the big names. The new product was a line of frozen stir-fry kits featuring the Benihana trademark. The dinners served six people and sold for about $8.00. As Peter McMullin, an analyst with Southeast Research Partners, told Florida Review.Net, This time the strategy makes sense because it is linking with a high profile food company to help strengthen the distribution side and offsetting the razor-thin margins of retail by manufacturing with a low cost producer like Campbell. By the end of the fiscal year, revenues were over $70 million, with profits up 41 percent to $2.4 million. 1995 and Beyond: A New Company At the beginning of 1995, Benihana National announced it would buy Aokis 21 Benihana of Tokyo restaurants on the U.S. mainland, along with the U.S. rights to the Benihana trademark, for about $6.15 million. On May 16, a newly created subsidiary, Benihana Inc., acquired the BOT restaurants and, through a merger, simultaneously acquired Benihana National. BNC shareholders received one share in the new holding company for each of their shares of Benihana National. Aoki continued to serve as chairman of the new company and Schwartz as president. Benihana Inc. now owned or licensed the 43 Benihana restaurants in the continental United States along with a franchise in Honolulu. It also had the rights to develop or license Benihana restaurants in Central and South America and the Caribbean Islands. Aoki kept private his Benihana of Tokyo restaurants in Hawaii, Britain, and Thailand. During 1995, the new company took several steps to attract more customers. Benihana introduced weekend luncheon service and, following the success in Atlanta, opened sushi bars in seven locations. The company also instituted a national Karaoke contest for its patrons. In the fall, the company opened its first smaller format unit, called the Benihana Grill, in Sacramento. At 3,800 square feet, the Grill format was less than half the size of the traditional Benihana, and enabled the company to open units in smaller locations, particularly in urban areas. Schwartz had been refining this format since 1989 as an alternative to the companys more common free-standing, special use restaurant buildings. The Benihana Grill was designed to accommodate 10 to 12 teppanyaki tables, compared to the 18 tables in the typical Benihana. Analyst Peter McMullin remarked, Initial indications are encouraging even before the grand opening. With the lower capital costs of approximately $500,000 versus a stan d-alone restaurant cost of $2 million, this could become an enormous growth vehicle for Benihana. The new hours and offerings helped increase guest counts in existing restaurants by 8.7 percent and same store sales by an average of 7.7 percent for fiscal 1996. This rise, plus the addition of the Benihana of Tokyo restaurants and the new Benihana Grill, resulted in annual revenues of over $81 million. Benihanas growth came primarily from increased traffic in its existing restaurants, and the company continued to support that strategy. Early in 1996, in an effort to gain a larger share of the ethnic market, the company launched Spanish-language television advertisements in Miami and Los Angeles. In May, Benihana kicked off a two-year, $5 million ad campaign, focusing on the entertainment value of teppanyaki cooking. We want to bring the Benihana name to a different audience, company president Joel Schwartz told Nations Restaurant News in a May 6, 1996 article. The ads show that Benihana is a place the entire family can come to and have a good timea place they will see the chef perform and flip shrimp. Individual restaurants also developed innovative marketing techniques. A visit and meal at the Benihana in Bethesda, Maryland, for example, is one of the activities in the countys social studies curriculum for third graders learning about Japan. The company did not depend entirely on its existing restaurants for growth. During 1996, it also signed leases for several more Benihana Grills and expanded its franchise operations, including restaurants in Bogota, Columbia, and Aruba, Netherlands Antilles. Benihanas track record of steady growth in same store sales, rising customer count, and profitability appeared to be continuing into the late 1990s as revenues for the first half of fiscal 1997 were up over eight percent from the year before. Further Reading: Alva, Marilyn, Very Rocky Business: Aoki Besieged by Shareholder Suits, Restaurant Business, February 10, 1992. Benihana Buying Founder Aokis Units, Nations Restaurant News, January 16, 1995, p. 14. Benihana Profits Rise 67% for First Nine Months of Fiscal 95, Nations Restaurant News, February 12, 1996, p. 12. Benihana Testing Stir-Fry Kits, Supermarket News, October 17, 1994, p. 28.

Importance Of Sociology As A Field Of Study Essay Example for Free

Importance Of Sociology As A Field Of Study Essay Sociology as a field of study attempts to explain the relationship between an individual and society. Sociological theories are a tool used to explain sociological problems and social structures. (Blumer, 1969) Societies can be viewed as organic structures. This was first explained by Parsons and Durkheim as they developed structural theories. These theories can be applied in education i. e. how students view education. Societies can also be viewed as economic structures. Under this concept, falls the conflict theory developed by Carl Marx. Marx looked at a number of theories that attempt to explain how people’s lives are shaped by social structures. Other theories that share a similar perspective are the functionalist theories. Societies can also be looked as social action. This implies that society shapes how people view themselves. In line with this perspective, sociologists came up with the idea of symbolic interactionism. There are also other ideas that go hand in hand with this idea i. e. GH mead. Lastly, one must apply all the sociological theories stated above and many others that have not been mentioned. For example one can consider Medicalisation of society’s problems. This can be explained by a number of sociological theories like: Marx’s theories, interactionist theories and Durkheiman’ theories. Importance of sociology as a field of study Conflict theory Sociology assists in explaining social change. It helps us to understand what the role of the individual is in changing society. This is best explained by the Conflict theory. This theory does not have only one name connoted to it although the founder of the theory was Karl Marx. There are various regions in the world where sociologists elaborated on this theory. Some of these sociologists are; †¢ Ralf Dahrendorf – Germany †¢ Ludwig Gumpolvicz – Germany †¢ Lewis Coser and Collins – USA †¢ Max Gluchman and Rex – UK (Garfinkel, 1967) The conflict theory’s main idea is that there exists a constant struggle in society and every entity in society is trying to make the most of their reimbursement consequently bringing about social change. This change can come in form of revolutions or it may be political. It focuses on coercion by groups and individuals to alter or control others’ actions. The theory helps us to understand why ideologies like socialism and capitalism. There is a constant struggle within society for paybacks. This theory can be viewed from two angles. The first angle is a radical one; society will forever in conflict while the second angle is that conflict combines with struggle to make up society. This moderate angle is best explained by the functionalism. The latter mentioned theory postulates that every member of society has a specific role to play. Conflict theory can best be perceived as a pyramid. Influential people are at the top and they impose their will upon less powerful people who happen to be the majority. This implies that people in power are taken to be superior and they are the ones responsible for modern day laws, institutions and traditions. This theory can be stretched to explain how morality or deviance is defined. The powerful individuals in society label deeds or actions as immoral if those actions challenge their influence and power. Conflict theory also attempts to explain stratification in society but from an individualistic point of view. It looks at individuals needs instead of society’s needs as a whole. Every individual tries to struggle for respect, goods and services as well as power; these e all very scarce. In this light therefore, individuals belong to organisations that represent their own interests. The theory views organisations as entities that are mostly influenced by external rather than internal factors. (Goffman, 1958) In the theory, there are a number of conflicts that fall under. These include; †¢ Class †¢ Race and ethnicity †¢ Gender †¢ Religion Marx believed that class conflict was caused by differential ownership of property. However, this theory was later challenged by other sociologists who believed that there is more to class than property ownership. These sociologists believe that this is only one aspect. Racial conflict has its root cause in differential power. According to the theory, superior races are those one who are well endowed with power, prestige and education. There are four basic assumptions in this theory. The first is that there is inequality in society’s structures, secondly there is revolution as a result of struggle between a numbers of social classes, thirdly there is competition for resources and lastly war exists to unify or divide society. Conflict can take the form of a strike where workers struggle to gain back control after it has been taken from them by their employers. Another form of a conflict could be through wars. Wars usually represent clashes between social classes. Taking the case of military coups, this is an example of a conflict between the main population and the military. (Durkheim, 1915) Ethnomethodology Ethnomethodology is the study of how people interpret their social world. This theory has its history back in the mid twentieth century and was founded by Garfinkel who was an American sociologist. The theory is quite different form other well known theories. This theory is founded on the fact that there is no order in society; society is chaotic or has the potential to be chaotic. According to the theory, any semblance of order is created by the minds of actors within society it simply does not exist. This is in sharp contrast to other well known theories. Social order may be defined as the systematic pattern of behaviour within society. It opposes the fact that actions are not thought out and are simply haphazard. Ethnomethodologists believe that individuals encounter several experiences in their lives. These individuals try to make sense of these encounters by placing them into a form of organised system. They believe in a documentary method. Here, individuals simply pick out certain events within a social situation and try to make sense of them. After they have organised those events into a pattern, then they use that pattern as a template to explain other situations that may arise. Garnfinkel used an experiment to demonstrate this theory. He got a number of students and instructed them to ask a supervisor about a number of issues on their mind. The students could not see the advisor but could talk to him. They asked him a number of questions and this advisor could only say yes or no. What the students did not know was the advisor was reading out a list of responses that did not match their questions in any way. It was found that most of the responses did not make logical sense but most of the students tried to interpret them nonetheless. They did not question the integrity of the advisor but they tried to compare past responses with present ones in order to come up with an orderly pattern. For example one of the students thought that he should quit school and asked the advisor this. The advisor told him ‘no’ and out of disbelief the student repeated this same question after which the advisor said ‘yes’. It was found that this particular student did not dismiss the advisor but tried to make sense of the situation. According to the theory, the students were trying to form sense out of senselessness. They were trying to turn chaos into order. Garfinkel introduces the idea of indexicality. This means that human beings have a tendency to index things that occur to them i. e. they always try to put things within a certain social context. They must relate it to other things that have occurred to them before or during a particular scene. For example, the interaction that took place between the students and the advisor followed a certain path because the students held the advisor in high esteem. This implies that if the student could see what was happening with the advisor behind the screen that had covered him, or if their classmates asked answered their questions, then their reactions would have been totally different. This is because the students would simply have formed another documentary. People who adhere to this theory believe that all human beings have preconceived notions about their daily lives. This means that if a sudden change was brought into someone’s life their reactions are quite different. This is justified by the fact that it would be very chaotic if we looked at things differently at all times. We must become familiar with some aspects of our lives so as to be able to Symbolic interactionism This theory has its history in the late nineteenth century. It was pioneered by a sociologist from Germany called Marx Weber. The theory is best known for its subjectivity rather than its objectivity. Interactionists focus on individuals rather than on society as a whole. They perceive human beings as creatures whose behaviours are reactive or subject to the approval of others. This is because all actions, according to them, are like symbolic actions which are interpreted differently according to one’s perspective. This theory also looks at human beings as symbolic objects who can think and react to situations. This means that individuals within a society are active participants of their society. They determine what happens to them. Sociologists adhering to this theory believe that we are not passive entities who must mould themselves to society’s rules and standards. This theory focuses on external issues and simple interactions. It cannot be used to interpret deeper social settings like capitalism. It is also quite crucial to note that this theory perceives society’s norms as transient and constantly changing. Stability and order in society is determined by negotiations. The systems themselves are not stable but the means by which these systems in society are created is stable. (Merton, 1968) The theory therefore points one on the direction of roles played by people in society. The theory places importance in role making and role taking. This means that individuals must put themselves in a certain perspective in order to understand another person’s point of view. Studies on interactionism are therefore done through active role taking. This is because they believe that one must interact thoroughly with another party in order to understand the reason why they made their decision. However critics have claimed that the theory is too narrow and cannot be applied to macro situations. It has also been criticised for its impressionism during research methods. (George, 1964) Functionalism The theory was pioneered by a French sociologist called Emile Durkheim back in the mid to late nineteenth century. This theory compares the individual with his/her society and also scientific method of analysing society. This implies that one can be able to study the social world using observation and analysis. It also assumes that studies of society can be done freely and without any bias. Another crucial aspect of the theory is the organic aspect of society. It compares society to an organism. That there are various parts of the body that each has their own function. This is analogous to society and its members. It is also important to note the homeostatic nature of interactions. This theory looks at society as a system that must remain in equilibrium. Any deviation from this is corrected by a number of mechanisms like gossip or even imprisonment depending on the scenario. Conclusion Interactionists believe that social order is continuously remade as people interact. Social order is not static and changes with time. Functionalists believe that order within society exists as a result of an agreement between members of society. That is collective behavioural patterns that are regarded as the norm in society. Again, the theory strongly affirms that social order does exist. Marxists believe that social order is created from a struggle to gain control of limited resources while ethnomethodologists mould situations to fit into a certain behavioural pattern. All these theories attempt to explain why human beings behave the way the do either as individuals or as a group on a macro scale. This is the essence of sociology.

The Significance Of Sociological Work Practices

The Significance Of Sociological Work Practices This essay will examine the significance of sociology and the importance of a good understanding of the society in which we live. This essay will also provide an understanding of what sociology is, and an insight into each perspective in relation to a particular concept and some of the social problems surrounding it. It will identify how an understanding of sociology is useful in helping social workers understand, evaluate and resolve the potential problems faced by their client groups, and will assess the importance of sociology in social work practice. Sociology differs to psychology, in as much as psychology studies the individual and that individuals reactions and involvement within society. Sociology concentrates its approach on a much wider level, looking at the bigger picture. Giddens (1989:18) reports that the study of sociology offers the individual an opportunity to detach oneself from preconceived ideas about social life, however it does pose specific problems, mainly because of the complex problems involved in subjecting our own behaviour to study. It is hard to be objective which you are directly involved in, and later on in the essay, it is apparent how this has influenced, and biased some perspectives. Sociology developed as a science in the late 1700s. It was initially a way of attempting to understand the great changes happening in industry and society around that time, following a period of social and industrial revolutions throughout England and the transition from feudal England, into a more capitalist and industrialised society. Although there are many definitions of sociology, there is no clear cut definition as to what it encompasses. Macionis and Plummer (1997:4) say that the definition of sociology is the systematic study of human society, whilst The study of human social behaviour, especially the study of the origins, organization, institutions, and development of human society is the definition taken from http://dictionary.reference.com/search?q=sociology We can therefore deduce that sociology is a study of looking at things from a wider angle. So, what psychologists may view as a personal tragedy to one person, when viewed from the wider angle, can provide an insight into imbalances in the equilibrium of society. For example, C Wright Mills (taken from Macionis and Plummer) wrote famously about the Sociological Imagination, which enables the individual to reflect upon the societal impact of what can be apparently individual events, such as divorce, and unemployment. Whilst divorce is a personal tragedy for the individual, the impact of it nationally becomes a social problem, given that Britain statistically has one of the highest divorce rates in Europe. So, sociology is about learning how to look at things with more than just knowledge or common sense, it is about being able to turn situations around and examine the impact on both the individual and the surrounding society. To do this however, one must be able to identify what society actually is. What does it encompass? How many people does it take to make a society? Even if we assume that a society is, for example, a group of people with self perpetuating rules, living within a particular framework of social relationships, we still have to question to whos rules are they are adhering, and to what extent is the framework of social relationship to be extended? Classical sociologists had no problems in identifying what constitutes a society, as they assumed that society was something that could be investigated or analysed in a laboratory, such as with any other science. Classical sociology was in effect the scientific study of society. Whilst more modernist approaches such as Cree (as quoted in Cree:1997:276), have identified that todays society is a much more mosaic and fragmented society, and realises that much as we all have more than one identity, so we live and move in many different, and at times competing, societies. To enable them to study this, sociologists have identified many different perspectives on different sociological concepts. A concept is an issue that is directly related to sociology or society, and as such includes issues such as the family, crime and deviance, the community, class, status, poverty, race and youth. All these concepts have a direct impact on society and so sociologists are interested in studying them. Each concept is often intrinsically linked to the remaining ones. If we take as a simplistic example, a young black boy who has been caught stealing, he is from an impoverished background and is being brought up by his single parent mother. In this single example, a sociologist could choose to look at this case study from any or all of the above concepts. The family unit has broken down, leading the youth to commit acts of crime and deviance, possibly because the familys standard of living has deteriorated, leading to a lowering in class and status, which in turn could have led to prejudice and isolation from the surrounding community. A perspective however, is the actual viewpoint and theory which surrounds the explanation used to evaluate and identify society and social problems. For example, classical perspectives include Marxism, Interactionism, and Functionalism. In the very simplest of definitions a Marxist perspective would examine a concept with its relativity to social class, and class conflict. Interactionists would be examining the meanings and interpretations of the study matter, and would focus on the individual. A Functionalist perspective, however, would examine the purpose and needs of the social structure surrounding the concept, and would be looking at the social system and sub systems. These classical perspectives originated mainly from Western, heterosexual, middle class men, and highlight one of the many problems sociologists face, and that is distancing oneself from the matter which is being studied. The viewpoints of the classical sociologists appear to be from white, heterosexual men, FOR white, heterosexual men. These early classical attempts to study a society which is in itself a constantly changing and nebulous mass, has meant that new sociologists have had to emerge, bringing with them new, broader perspectives, and these are called contemporary sociologists. Contemporary sociologists include views of society from perspectives such as Feminism, Anti Racism, Disablism, and the Gay Rights lobby, and the perspectives from which they write are fairly self explanatory, but Feminism will be discussed in more detail further on. When examining one concept in detail, such as the family, and viewing it from each different perspective, we are provided with an insight on not only the historical background of the viewpoint from which it was written (eg Marxism and Feminism were established in very different historical episodes), but it also enables us to lay this across different aspects of working practice in social work. Therefore in order to operate in the social work profession efficiently, one needs to be able to look at the bigger picture, and put aside our own values and opinions of the family i.e. all the differing family types etc, as it is hard to be objective about something with which you have direct experience of. We have all had experience of family, and so our expectations of the family life of our client groups will ultimately be influenced by this, much in the same way as sociologists will be influenced by the society in which they are part of, To identify the family from differing perspectives, one must first reach an agreed definition as to what the family is in sociological terms, broadly speaking because if there is no agreed definitive answer as to what the family consists of, then each perspective may be constructing theories about what could fundamentally be very different social groups. As a society we have stereo-typical ideas and ideologies of what a family should consist of and these are perpetuated through the media and advertising with images of the ideal family (i.e. husband, wife, 2 children, dog), and through humour, with television programmes such as 2.4 Children, My Family etc. Macionis and Plummer (1997:438) suggest that the family has been seen as a social institution that unites individuals into co-operative groups that oversee the bearing and raising of children. Cree however, (2000:26) defines the family as a group of people bound together by blood and marriage ties, but not necessarily located in one geographical place. When providing a definition, it has to adequately address the changing nature of family life in Britain throughout the last century. For example, using statistics from Giddens (1989: 181) over 20 per cent of dependent children now live in lone parent households. In addition to the rise in lone parent households, there have also been a significant increase in the emergence of differing family compositions.. It is easy to see that family structure and composition has changed greatly over the last century, and this could be due to the way that society adapts to accommodate social problems, for example, an increased number of lone parents, gay couples and sexual relationships outside of marriage etc. These were social problems during the 1900s and earlier, and were immoral, which in the local communities at that time, could have been punishable by law, but todays society has started to adapt and accept these changes, making something which was originally perceived as deviant into a social norm, and this will lead eventually into this behaviour becoming part of the social mores of our society. It is therefore safe to say, that in order for society to be maintained it has to accept the changing threats to values and adapt around the social problems it encounters. Using statistics from Giddens (1989:176) we can see that the number of couples with dependent children has dropped significantly from 38% in 1961 to only 23% in 1998, whilst this signifies a decline in the amount of young married couples having children, it also highlights the fact that our society is also now increasing in age. This shows that the current population is likely to be comprised of adults without dependent children. In addition to this, the number of lone parents has risen dramatically from 2% in 1961 to 7% in 1998. Using figures from Macionis and Plummer (1997:447) which state that, the numbers in adoption have sharply fallen. 6,000 in England in Wales in 1994, compared with 21,000 in 1971, we can see how society has accommodated the issue of unmarried mothers. The number of one person households has also risen from 11% in 1961 to 28% in 1998, and this is probably due to the rise in divorcees having to find alternative accommodation following the breakdown of a marriag e. So, whilst we have identified what a family is, and an example of the social problems surrounding it, it is useful now to look at how each perspective views the family and its purpose and usefulness in society. Looking at the functionalist perspective, who provide the most positive view of family life, it is essential to understand that functionalists view the family as the basic social unit and the core institution of society (Jorgensen et al:1997:72) The functionalists see one of the integral familial contributions as social integration. They view the familys main function as teaching the family members how to belong within the group (ie: society) around them. This function of the family stems from the fact that functionalists believe the family exists as the primary institution in any society, for the initial socialisation of children. In this respect any institution charged with this responsibility will play a large part in producing and maintaining cultural norms and values. In addition to the socialisation function, they also believe the family plays a part in stabilising society. They believe the family reinforces values such as emotional and sexual stability, economic co-dependence etc. These regulations are an integral part of the society in which we live, and include moral boundaries, for example, such as incest. This is a purely human concept, and we are the only species which impose regulations on sexual interaction between family members. Our own society forbids the act of sexual relations between family members, but limits it to close relatives, such as those included in our extended family. In some societies however, it is permissible for siblings to marry. There are biological reasons why incest is not advised, however, the primary concerns are societal. Macionis and Plummer (1997) suggest that the reasons for this taboo are to minimise sexual competition within the family, it also forces people to marry outside of the family encouraging wider alliances to form, and it also protects kinship from falling into chaos. They suggest that as kinship defines peoples rights and obligations towards each other, forbidding reproduction between close relatives protects the family. Another relevant example of the functionalist perspective is in the institution of marriage. For example, when an individual chooses to marry, they do so within the predetermined constraints of their individual society. In Britain for example, marriage partners are chosen at will, and marriage is based on personal choice and love. But in other societies, such as the Hindu religion, the couple have often not met before the marriage, which will have been arranged by the two families involved and is considered to be a suitable union. So in this respect, the family is itself an institution in charge of maintaining the social equilibrium. Talcott Parsons called these two features of the family Primary socialization and Personality stabilization. As quoted in Giddens (2000:175) Parsons regarded the nuclear family as the unit best equipped to handle the demands of industrial society. In the conventional family one adult can work outside the home, while the second adult cares for the home and children. This has meant that Parsons view of the family is now seen as outdated, and critics have implied that the functionalist perspective reinforces the division of labour between men and women. Giddens (2000) however said this apparently sexist view could be explained primarily given the historical context in which Parsons was writing. He was writing immediately following the Second World War, which saw an immediate return of women to their traditional roles in the household, and men returning to their roles as sole breadwinners. However, I would dispute this, as upon reflection of Parsons quote, he doesnt actually specify gender, in his quote, he just reflects that one adult can work outside the home, therefore whilst he is outdated in his view that there are two parents, it could be perceived as forward thinking for being non gender specific.. The Functionalist perspective also negates the influence of other social institutions such as schools, the government etc and their important roles in the socialisation of children. This perspective does not account for the breakdown of the traditional model of the family, and the fact that more children are now being raised outside of this. There is no real mention either of the incidents of abuse and violence, of which there is strong evidence to suggest that the family is in fact a very dysfunctional place in which to raise children, and this could be due to the fact that the sociologists writing on this perspective at the time were white, middle class me and not looking outside of the society they are a part of. Moving on to the contemporary perspectives, the Feminists bring this to the forefront in their approaches to the family. The feminists believe that unequal power relationships exist within families. Not least importantly then, are the issues of domestic violence, marital rape, incest and sexual abuse. The feminist perspective does not perceive the family as a haven for love and support, but that issues such as incest and domestic violence provide a further opportunity for men to dominate and oppress women. Feminism became influential in the 1970s and 1980s and has continued to grow in strength and followers to this day. Before feminism, sociologists have been criticised for the male bias in their studies of society as a whole. From a feminists sociological viewpoint, women had previously always been viewed as appendages to men. Feminism has been concerned with the analysis of male/female relationships in terms of the relative significance of sex, class and patriarchy ie; Male headed dominance There are several different views within the feminist perspective, with as Lena Dominelli writes a plurality of views, liberal, radical, socialist, anti-racist and post-modernist which can be held by both black and white feminists; for example, white radical feminism, black socialist feminism (1997:97) Neil Thompson (1993:53) writes that whilst there is no such thing as uniformed and consistent feminism, there are common themes and points of argument, they all share a focus on the critique of patriarchy and the need to establish a fairer society in which women are no longer marginalised, alienated and pushed into secondary roles. It also does not account for the fact that when women come out of the home, and enter the employment arena they are still being discriminated against, with low pay, maternity issues etc, which is perpetuating social problems. Marxist feminism portrays the womans role in the family environment to that of the Proletariat, or exploited class, and the mans role as that of the Bourgeoisie or exploiter. Seen from the Marxist feminist viewpoint, the woman is the loser in the inequal marriage partnership. Marxist feminists believe that marriage is perpetuating the capitalist industry by prostituting the domestic services of the woman in return for financial security. What this means essentially is that by staying at home and looking after the children in an unpaid capacity, the woman is not only helping the man to work in the capitalist industry, but providing heirs to perpetuate the class division further. Thus, patriarchy is not simply a matter of biological difference, but is directly related to the economic base and the emphasis on comparing the womans role in the family to the exploitation of the capitalist class over the working class. According to Thompson(1993:56) this is one of the main weaknesses in the theory, as it does not explain how there is still continuation of male dominance in the non-capitalist societies Liberal feminism has been evident since the early eighteenth century, and its main objective was to make it illegal to discriminate against, or use unequal treatment for women, and it was largely based on notions of free choice, empowering women to take control of their own lives. Liberal feminism is primarily concerned with issues of overt discrimination against women in all areas of social life, in particular, work education and the portrayal of women in the media, as well as arguing for legal protection and social rights. It argues that women are not inferior to men and should be allowed to compete equally in all aspects of life, especially education and work. It has been successful so far in using its main weapon (the legal system) in outlawing discriminatory behaviour towards women, and in establishing legislation to protect female workers in the UK and USA, such as equal pay etc. The main criticism of this perspective is that the women involved in the writing were middle class women, therefore the changes implemented were benefiting middle class women. I understand that sociology can assist the social work practitioner in assessing situations from the wider picture and drawing on relevant perspectives in their own merit to help the client group involved in reaching a suitable resolution. I therefore believe that an understanding of sociology can help social workers to develop a mind set which will provide the foundations for the commencement of good practice skills. I think that society modifies itself to accommodate social problems and that sociology itself has adapted to identify these, therefore, as sociology helps us to identify what the social problems are, it can help social workers to help the society in which they work. TOTAL WORD COUNT = 3282

Jihad, Pakistan and India :: Politics Political Essays

Jihad, Pakistan and India Every person is entitled to his or her own opinion. Whether it is complimenting a new outfit or distrusting a society, people may think whatever they like. In the article â€Å"Jihadis† by Pankaj Mishra, different views on society are taken. From the opinions of Pakistani relationships with Indians, or the different outlooks on the Taliban takeover in Afghanistan, this article provides a detailed description of a person born in India but decided to change his life. The narrator, Mishra, is first introduced shortly after a brief setting of the Middle East before the tragic events of September 11, 2002. Described as being from India, he is now a London reporter writing various articles for English and American magazines. Through his encounters the reader receives an inside view on Middle Eastern life and history. Beginning with Pakistan’s governmental history, a foundation is set describing various ruling powers such as General Zia-ul-haq’s military takeover from Zulfikar Ali Bhutto in 1977 and the final Taliban takeover of Afghanistan in the 1990’s. The cruelty inflicted by these harsh takeovers is apparent by descriptions of â€Å"shutting down schools, smashing TVs, and VCRs, and tearing up photographs† (Mishra 103). Different reasons for supporting and joining the Taliban and other organizations are also explored. For example, a young man named Rahmat, felt he had no other choice but to join the Taliban in taking over Afghanistan after his father’s business was in ruins and his brother was in jail. After all the warnings, the Taliban offered him what he could not offer himself at that time: food and shelter. Trying to get an insider’s view on Taliban life, Mishra is escorted by Jamal, a befriended assassin.

Silencing the Left in Modern America Essay -- Essays Papers

Silencing the Left in Modern America â€Å"Just so you know, we’re ashamed the President of the United States is from Texas.† -- Natalie Maines on tour in England The crowd erupted in cheers. Natalie Maines of the Dixie Chicks band had just excited two thousand fans in a small London club with her anti-Bush statement, only one week before American forces entered Iraq. The Dixie Chicks finished their concert riding the high of their audience’s support. Little did they know the trouble these fifteen words would cause. When Maines and the other Dixie Chicks, Martie Maguire and Emily Robison, returned to their hotel in London later that week, their manager received a call informing them that the Associated Press found out what they had said. Their manager consoled them, â€Å"†¦don’t worry. It’s going to blow over in three days.† But it didn’t. Unwittingly, the Dixie Chicks found themselves in a maelstrom of angry political and social debate. Their country music fan base, predominantly conservative Americans, felt alienated by their statement. Opposition came in many forms: on the Internet, on the radio waves, on television, from individuals, and from corporations. The size and nature of the hostility to the Dixie Chicks and other celebrities is unprecedented. The boycotts, censorship, and threats all point to an alarming new trend arising from the latest war in Iraq. During the 1950s, Americans held a deep-seated fear that all that they had fought for in World War II – namely, the freedom of the world from fascists – was being lost to the worldwide communist revolution. As a result, the House Un-American Activities Committee (HUAC) was reestablished to monitor the behavior of radicals dangerous to the nation. Mostly us... ...john_lennon.html>. 15 November 2004. Kot, Greg. â€Å"Musicians’ protests of Iraq War create conflicts within industry.† Columbia Daily Tribune 30 March 2003 . Krugman, Paul. â€Å"Dixie Chicks and Clear Channel Communications†. New York Times. 26 March 2003. Lee, Zach. â€Å"Sticks and stones vs. opinions.† The Daily Cougar. Volume 68, Issue 124. 2 April 2003. Maguire, Martie, Natalie Maines, and Emily Robison. Interview with Diane Sawyer. Primetime Thursday. ABC. New York. 24 April 2003. â€Å"The Dixie Chicks Come Clean.† Entertainment. May 2003. â€Å"What Music Stars Are Saying About The War In Iraq.† Radio One Global . 26 November 2004. Wiener, John. Gimme Some Truth: The John Lennon F.B.I. Files. The University of California Press, Berkeley: 1999.

Public Relations and Strategic Marketing at BMW Essay -- Business Mark

Public Relations Opportunity Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways: â€Å"A form of communication directed at gaining public understanding and acceptance† (Learnthat, 1998-2004). â€Å"A promotion intended to create goodwill for a person or institution† (Wordnet, 2010). With all this said a company that has a good Public Relations team or person has a good chance of its product reaching the targeted market. When conducting Public Relations the company needs to understand the consumer need and show how the product will meet their needs compared to its competitors, by doing this the PR must give selling points that show why the Jabber 7 is the car that will meet his or her needs. Base on the statistical data obtain through our market research, BMW has picked the most opportunistic time to launch the Jabber 7. With the United States gas, crunch people are looking for better way to help protect the environment and save money in the process. BMW going green will not only produce a better running car not depended on harmful pollutants but will also create new jobs for thousand American to build these cars. With BMW’s quality rating over the years consumer can expect a smoother riding vehicle that comes in the BMW 600 coupe style or the luxurious style of the BMW 545 providing up t... ...BMW dealers’ car lots. The second phase of the strategic marketing plan is promotion. The marketing team will use the four principle elements to promote the Jabber 7. Public relationship, word of mouth, advertising, and point of sale are the four elements the marketing team will use to promote the Jabber 7. The marketing team will celibately race car driver to promote the car at race tracks during race days. The celebrity will attract old and younger drivers to the Jabber 7. The company will also offer free test dives at the race track and BMW locations. Marketing team will have television commercial to promote the car during sports event like football games, and basketball games. The marketing team will offer interviews to some test drivers to receive information Jabber 7 driving performance. The interviews will be use for word of mouth promotion for the company. Public Relations and Strategic Marketing at BMW Essay -- Business Mark Public Relations Opportunity Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations is defined in the following ways: â€Å"A form of communication directed at gaining public understanding and acceptance† (Learnthat, 1998-2004). â€Å"A promotion intended to create goodwill for a person or institution† (Wordnet, 2010). With all this said a company that has a good Public Relations team or person has a good chance of its product reaching the targeted market. When conducting Public Relations the company needs to understand the consumer need and show how the product will meet their needs compared to its competitors, by doing this the PR must give selling points that show why the Jabber 7 is the car that will meet his or her needs. Base on the statistical data obtain through our market research, BMW has picked the most opportunistic time to launch the Jabber 7. With the United States gas, crunch people are looking for better way to help protect the environment and save money in the process. BMW going green will not only produce a better running car not depended on harmful pollutants but will also create new jobs for thousand American to build these cars. With BMW’s quality rating over the years consumer can expect a smoother riding vehicle that comes in the BMW 600 coupe style or the luxurious style of the BMW 545 providing up t... ...BMW dealers’ car lots. The second phase of the strategic marketing plan is promotion. The marketing team will use the four principle elements to promote the Jabber 7. Public relationship, word of mouth, advertising, and point of sale are the four elements the marketing team will use to promote the Jabber 7. The marketing team will celibately race car driver to promote the car at race tracks during race days. The celebrity will attract old and younger drivers to the Jabber 7. The company will also offer free test dives at the race track and BMW locations. Marketing team will have television commercial to promote the car during sports event like football games, and basketball games. The marketing team will offer interviews to some test drivers to receive information Jabber 7 driving performance. The interviews will be use for word of mouth promotion for the company.

The Chrysanthemums’s Character Analysis: Elisa Allen

Tran, Hillary John Steinbeck, â€Å"The Chrysanthemums† Character Analysis: Elisa Allen Elisa Allen is first portrayed as a woman who can take on any job as well as any man but in the end, becomes a woman of submissive femininity. The plot revolves around her journey of realization and conversion to femininity, which conclusively, labels her as a dynamic protagonist. She works in a garden and farms and cultivates just as well as a man and never fails to amaze her husband of her skills.The story starts with her husband asking her to go into town for a nice dinner date night after he goes into the hills with their sun to look for some steers. As her husband goes off with the son, a stranger comes along their ranch and seeks for directions, as he is lost. His wagon cover reveals that he is a repairman for scissors, pans, and all other sorts of tools. He strikes a conversation and seems to be extremely interested in Elisa.However, there is slight tension within their conversation because it is obvious that he is looking for work to feed himself for the night, but she does not want to give in to his marketing scheme. He advertises that he can make any old tool or pan look brand new and it will be of an advantage to Ms. Allen; it is not until he asks for her chrysanthemums as a gift to an old lady friend down the road that Elisa begin to loosen up. Flattered by his praise to her planting work and feeling as if she should owe him something, Elisa digs out some old aluminum stove pots for him to fix.As he is repairing them, she asks him about life on the road and shows that she would love to live like a man despite his comments that it is dangerous for a woman to live like him. She pays him fifty cents and jokes that he might be coming along some new competition on the road because she too, can ring out the dents of any pots and sharpen scissors better than anyone else out there. They say their farewells and Elisa begins to get ready for dinner. She showers and glams up herself for night and her husband compliments her from looking â€Å"nice† to looking â€Å"strong†.She questions when he first says nice because she would rather look strong, as she prefers to be portrayed. This marks her transition from a masculine woman to a woman of femininity. Later, as they ride into town, Elisa asks her husband about the entertainment fights, that do women participate and go watch as well. He answers yes they do and asks if she would like to go although he knows she probably will not enjoy it. She replies no and turns up her collar to weep silently â€Å"like an old woman†.Her weeping symbolizes the end of her transition from a masculine dominant woman to a submissive female. Her transition seems to come from society rejection of the idea that woman are just as good as males. The society of Steinbeck’s story portrays women as not being able to take care of themselves – that they need a man to protect and do hard wor k for them. Ms. Allen knows that she can do work just as well as a man but she is continuously stricken down and discouraged by the comments from her husband and the repairman.She feels that even though she has the skills to prove, she will never be seen as equal to a man because of her gender. She may be a strong woman, but she is not strong enough to rise against society. She can well prove herself to the world that woman can be just like men by riding around in a wagon by herself or participating in a fight, but her chances of proving herself are slimmer than her chances of being taunted and picked on by other males. This realization, is the motor behind her stepping down from an independent female to a submissive old woman. The Chrysanthemums’s Character Analysis: Elisa Allen Tran, Hillary John Steinbeck, â€Å"The Chrysanthemums† Character Analysis: Elisa Allen Elisa Allen is first portrayed as a woman who can take on any job as well as any man but in the end, becomes a woman of submissive femininity. The plot revolves around her journey of realization and conversion to femininity, which conclusively, labels her as a dynamic protagonist. She works in a garden and farms and cultivates just as well as a man and never fails to amaze her husband of her skills.The story starts with her husband asking her to go into town for a nice dinner date night after he goes into the hills with their sun to look for some steers. As her husband goes off with the son, a stranger comes along their ranch and seeks for directions, as he is lost. His wagon cover reveals that he is a repairman for scissors, pans, and all other sorts of tools. He strikes a conversation and seems to be extremely interested in Elisa.However, there is slight tension within their conversation because it is obvious that he is looking for work to feed himself for the night, but she does not want to give in to his marketing scheme. He advertises that he can make any old tool or pan look brand new and it will be of an advantage to Ms. Allen; it is not until he asks for her chrysanthemums as a gift to an old lady friend down the road that Elisa begin to loosen up. Flattered by his praise to her planting work and feeling as if she should owe him something, Elisa digs out some old aluminum stove pots for him to fix.As he is repairing them, she asks him about life on the road and shows that she would love to live like a man despite his comments that it is dangerous for a woman to live like him. She pays him fifty cents and jokes that he might be coming along some new competition on the road because she too, can ring out the dents of any pots and sharpen scissors better than anyone else out there. They say their farewells and Elisa begins to get ready for dinner. She showers and glams up herself for night and her husband compliments her from looking â€Å"nice† to looking â€Å"strong†.She questions when he first says nice because she would rather look strong, as she prefers to be portrayed. This marks her transition from a masculine woman to a woman of femininity. Later, as they ride into town, Elisa asks her husband about the entertainment fights, that do women participate and go watch as well. He answers yes they do and asks if she would like to go although he knows she probably will not enjoy it. She replies no and turns up her collar to weep silently â€Å"like an old woman†.Her weeping symbolizes the end of her transition from a masculine dominant woman to a submissive female. Her transition seems to come from society rejection of the idea that woman are just as good as males. The society of Steinbeck’s story portrays women as not being able to take care of themselves – that they need a man to protect and do hard wor k for them. Ms. Allen knows that she can do work just as well as a man but she is continuously stricken down and discouraged by the comments from her husband and the repairman.She feels that even though she has the skills to prove, she will never be seen as equal to a man because of her gender. She may be a strong woman, but she is not strong enough to rise against society. She can well prove herself to the world that woman can be just like men by riding around in a wagon by herself or participating in a fight, but her chances of proving herself are slimmer than her chances of being taunted and picked on by other males. This realization, is the motor behind her stepping down from an independent female to a submissive old woman.